Samsung has revealed its new QD-OLED TVs, including the S85D, S90D, and S95D, featuring higher brightness, improved colors, and AI-powered enhancements for better picture quality. Samsung Display’s third-generation QD-OLED panels, which can be used in both monitors and TVs, deliver a peak brightness of up to 3,000 nits, matching LG’s META 2.0 WRGB OLED panels. This brightness achievement was realized through advanced panel drive technology and AI integration. Compared to last year’s QD-OLED panels, the new generation boasts a 50% increase in brightness for red, green, and blue colors, enhancing HDR performance and delivering deeper colors.
Samsung collaborated with Pantone, a renowned color expert firm, to ensure accurate color representation in its QD-OLED TV panels. At CES 2024, attendees can compare the colors on these panels with Pantone’s color chips to validate their accuracy. The company aims to establish its QD-OLEDs as leaders in picture quality and position them as “monitor heroes.” The 55-inch, 75-inch, and 77-inch versions of the new Samsung QD-OLED TVs utilize these advanced panels, featuring up to a 144Hz refresh rate, HDR10+ Adaptive, and AMD FreeSync Premium Pro. However, while Samsung Display claims a 3,000-nit peak brightness, Samsung Visual Display, the TV and monitor manufacturing unit, only quotes a 20% increase compared to last year, suggesting around 1,800 nits of peak brightness, as the two units may have different strategies.